One of my readers has a lot of experience with Mary Kay–the reader is the husband of a director and works closely with her in her business.  His screen name is mkhonesty and the first entry on this page is from him:

Stay at it consistently. Three $300 weeks is better than a $1,000 week and then nothing for two weeks.

Watch your inventory. Keep enough on your shelves to service your customers and plan for future growth, but remember, money stored in the form of inventory is committed. Take full advantage of the EDP (Earned Discount Privilege).   I know some on this blog hate the shipping charge, but it’s better than overstocking.

Some customers will want you to order and then pay when the product is delivered. Bluntly, they can’t do that at Wal-Mart, why do they think they can do it with you.   (And they couldn’t do it with a direct-ship system either.)  Layaway sometimes works, but it can become a real nightmare keeping track of it. The best way to avoid the problem is to have the product on hand, but sometimes you’ll have a customer who wants 3 Ex Em Night Creams. (as a new cons, I bet you don’t have even 1. :-) ) If you have 1 or 2 on the shelf, collect the money, deliver 1 and order the other 2. Keep the customer informed. Orders like this happen in other businesses too. Unless the customer needs all three for gifts (?), she’ll understand. The hard one comes when everyone at a SCC likes the hostess’ color look and you don’t have 4 Red Salsa lipsticks!

I see very little reason for a consultant to have more than 1-2 months supply on the shelf, again because of EDP (shipping is a business deduction). Look at the order form. If you need a TW cleanser, moist and a Day and Night Solution, order a Miracle Set, you’ll save $5 in wholesale compared to ordering them individually. That does not mean ordering a miracle set when all you need is a cleanser! Keeping control of your inventory also means you won’t be caught flat-footed when products change. (Everything eventually changes. No matter what. Some customers won’t understand why they can’t get Antique Ivory F3 or oatmeal mask anymore. Even if some other cons has it, it’s way past its use time. If the customer is not happy with it, she will blame you for selling expired product to her, no matter how many times you warned her.)

Lastly, watch your expenses. Ask yourself, “do I really need this for my business?” I have seen consultants spend thousands on office furniture! Yes, it’s deductable, but if you’re in a 20% tax bracket, spending a dollar on expenses only saves you 20 cents on your taxes, not the whole dollar. I don’t mean to say that all expenses that are not for immediate consumption are bad. I can’t put a dollar value on the time savings, but the $140 we spent on Blvd years ago are worth every penny. (but only if you use the program. Computers are machines for making bigger mistakes faster. If you don’t tell the program that you took a mascara for personal use, then it will tell you that it’s still on the shelf.)